About Us
Marita Atiram
Where timeless style meets empowered expression. We are proud to be a women-owned fashion brand that blends natural elegance with global influences. From custom apparel to unique accessories, every Marita Atiram piece is designed to help you stand out, feel confident, and tell your story through fashion.
Marita Atiram is a fashion-forward brand built by women, for women. With a passion for handmade design and a commitment to quality, we specialize in custom clothing and accessories that allow women to express themselves boldly and beautifully.
Our designs are rooted in the belief that fashion is more than fabric — it’s an extension of self. We use natural materials and carefully chosen fabrics that feel as good as they look.
Our Story
Marita Atiram, the founder and designer, has spent years honing her craft, creating pieces that merge elegance with individuality. In 2024, she opened the first Pourquoi Pas boutique in the vibrant East Village of Manhattan. The store features original Marita Atiram designs as well as carefully selected imports from Italy and South Africa.
We’re proud to offer a shopping experience that reflects a global vision and celebrates the beauty and strength of women everywhere.
Blogs
Our blog is your backstage pass into the world of Marita Atiram. From design inspirations to style tips and behind-the-scenes looks, this is where fashion and storytelling meet.
